East Ventures on Instagram: "Advertising is the key medium for brands to interact and engage with consumers. In the digital era, advertising sector also faced a massive change, given the way we consume content. . In the past, advertisers have limited choices on billboards, television, radio, magazine, newspaper, or through flyers distribution. That conventional advertising media still exists right now, but companies and brands started to move some of their inventories to digital advertisement. . This phenomenon became the starting point of Advertising Technology (Ad Tech). It became the umbrella term for software and tools that can help companies, brands, and even agencies to target, deliver, and analyze their digital advertising efforts. Different with conventional advertising, methodologies that is implemented by Ad Tech can deliver the right content at the right time to the right audiences, so there’s less wasteful spending. Thus, the advertisers can make better use of their advertising budgets. . East Ventures’ appetite to invest in Adtech has started in 2014, and we now have 5 Ad Tech startups in our portfolio. . Link: bit.ly/EVadtech . #eastventures #startup #venturecapital #adtech"