East Ventures on Instagram: "Probably since hundreds of years ago, door to door vegetable hawkers had existed in Indonesia. They are even still available in today's modern society, standing side-by-side with the fast-growing modern supermarket and convenience store. . However, those hawkers are actually struggling due to the complex nature in getting high-quality yet affordable fresh produce from a single source. That's why Adrian Hernanto (former Deputy Director for Business Process and IT of Triputra Group), Ahmad Supriyadi, and Rizki Novian, started to build @kedaisayurcom in 2018, to provide vegetable hawkers the best quality and price of fresh commodities for their selling products. . They tackles that problem by working with several farmers and partners directly for product sourcing and distribution. Vegetable hawkers who joined Kedai Sayur as partner (called Mitra Sayur) can access these products in one-click away through Kedai Sayur apps and pick them up from the nearest drop-off points. . Kedai Sayur also offers their partners with a new kind of delivery vehicles called “Si Komo” (stands for Kedai on Mobile) that can help them to reach their door-to-door customer in a more efficient way. . To date, Kedai Sayur has more than 2,000 vegetable hawkers joining as their partner in Greater Jakarta area and the number continues to grow by 60% per month. 80% of the partners actively sell their products and the company’s gross merchandise value (GMV) grow by 5x in the last four months. . Kedai Sayur fits into two of our hypothesis: 1) Technology inclusion to upgrade the underserved merchant accessing technology. 2) Improvement of Indonesia supply chain. . Link: bit.ly/EVkedaisayur . #eastventures #startup #venturecapital"

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