East Ventures on Instagram: "Founded in late 2018, @feedloop.io was born to fulfill the needs of modern marketers to cater for the new generation of audience, namely Generation Z and Millennials, for whom traditional one-directional marketing is no longer effective. It provides the building blocks for marketers to create highly interactive marketing campaigns such as survey, quizzes, and interactive storytelling. . It is founded by Ahmad Rizqi Meydiarso, who previously co-founded Kata.ai, game industry veteran Muhammad Ajie Santika, and Ronaldi Kurniawan. . Within just less than 6 months of operation, Feedloop had successfully executed pilot projects with multiple brands and digital marketing agencies to test the potential use cases of such technologies. . For example, it assisted @liga1match and its agency Panenmaya to build a brand engagement campaign on Instagram. This campaign successfully attracted 20,000 unique user’s posts in just one single day, totaling over 30,000 posts in two consecutive days. . It also assisted @paragon.id in creating interactive campaign builder to improve Paragon’s talent acquisition funnel. Rather than just clicking through job application pages, applicants’ journey started from checking whether their personality suited to the position they applied for. . Feedloop also collaborates with @narasi.tv to create highly interactive digital media experience that allows viewers of the program to provide real-time feedback. . With more than 150 million Indonesian consumers already online, personalization will be a key strategy for brands and companies to reach customers more effectively. We believe that Feedloop team has the right mindset as they bring a product-based approach to help companies innovate on personalized brand experience in multiple use cases, and we're excited to welcome them as our new portfolio. . Link: bit.ly/EVfeedloop . #eastventures #startup #venturecapital"