East Ventures on Instagram: "For the past 10 years, we have observed fundamental differences in the way local and foreign investors formulate their hypothesis, mainly surrounding the methods of approach and the calculations in making their investment decisions. . Foreign investors prefer a top-down approach where they see the potential of the market first before finding the target market, the supporting factors, the risks, and last the financial projection. . As for us local investors, we believe in the bottom-up approach. Startup need to first formulate the problem and look out how technology and the internet can be the tool to solve problems. From there, they can search what components are needed to solve the problem 10 times faster, cheaper, and more efficient before finding out what business model that works and sustainable. . This hypothesis is proven by all of our local giant startups like @tokopedia who helps millions of Indonesian people by providing services to facilitate trading and transactions; @traveloka that enables users to get flight information easily; @mokapos that helps tens of thousands of SMEs managing their payments, inventory, and customer engagements; And also @warungpintar.co , who helps small warung (kiosks) to be more efficient by renovating their warung and complement it with internet and payment apps. . With the right approach and support from venture capital in funding and scaling assistance, together, we solved small problems with a directed, focused, and on-target approach. Accidentally, we assemble a complete digital infrastructure. . This is Indonesia's digital infrastructure, built with crowd sourcing the brain power of the nation's best youth. . You can read the full article on @katadatacoid ‘s website: bit.ly/EVinfrastructure . #eastventures #startup #venturecapital"