East Ventures on Instagram: "Since 2015, we have supported Social Bella through seed funding. . It all started with a meeting between Willson Cuaca and Social Bella’s co-founders at Sopra Ristorante, Pacific Place. To Willson, there was nothing special about their pitch that day, since he neither used cosmetic nor was familiar with Indonesia’s beauty industry. However, Willson was still interested in their passion and their strong drive to start the venture. . Two weeks later, we signed off the term sheet. . Fast forward to today, the beauty-tech company’s has shown its ability and readiness to win the market. Its business scope has evolved from being one of the fastest-growing e-commerce to the most comprehensive beauty ecosystem with 3 main business units: Commerce ( @sociolla ), Media ( SO.CO and @beautyjournal ), and Brand Development. . Cumulatively, over 20.2 million (unique) visitors joined the Social Bella platforms in 2018 including Sociolla website, SOCO platform, and Beauty Journal. . Today, Social Bella has announced a US$40 million Series D funding, co-lead by EV Growth and Temasek. With this round of funding, it expects to reach more audiences with 100 million (unique) users visiting its integrated ecosystem, SOCO, Sociolla.com and Beauty Journal by 2021. . We are excited to continue working alongside Social Bella, through East Ventures and EV Growth, expanding the opportunity of the beauty industry in Indonesia. . Link: bit.ly/SocialBella . #eastventures #startup #venturecapital #beauty"