East Ventures on Instagram: "Yaumi Fauziah Sugiharta, former GO-JEK Head of Marketing, has run her skincare blog since 2017 and actively engaged with the beauty community. At that time, she received a lot of queries from young women across Indonesia on how to choose the right skincare product. She realized there was a real challenge in it. . 6 months ago, with Ratih Permata Sari, a biochemist turned tech product manager at DBS Singapore, they started to build a personalized direct-to-consumer (DTC) beauty and wellness company named @itsmybase . . It offers a fast discovery process and personalized touch of holistic online consultation results on consumers' profiles. Then, consumers can get personalized skincare products, with custom formulation, via Base’s website. . Currently, Base is partnering with R&D lab in London and Seoul, and produce the products locally in Jakarta. With pricing starts at IDR 98,000, it wants to deliver high-quality products while still keeping it affordable. . Base is building an important innovation in Indonesia’s beauty industry to ensure skincare products are always relevant to local consumer needs. We believe that they can shake up the skincare industry in Indonesia. . Link: bit.ly/EVbase . #eastventures #startup #venturecapital"