East Ventures on Instagram: "Greenly is a Surabaya-based F&B fast-casual retail chain startup that serves healthy food and beverage founded by Edrick Joe Soetanto and Liana Gonta Widjaja after the two struggled in finding a healthy diet in Surabaya. The two seek to address the gap between healthy but expensive food offered by existing players, and affordable but unhealthy food provided by the fast-food chain network. . The high demand from Indonesian consumers for affordable healthy food products, combined with the right business model, has made Greenly’s business grows 5-fold throughout 2019. The company plans to expand its outreach beyond Surabaya in 2020. . The digital readiness of Surabaya City is the main component that contributes to Greenly’s achievement in developing its business through online platforms, where the city rank 3rd in East Ventures - DIgital Competitiveness Index 2020 report. . Specifically, Surabaya scored a high rank in the category of e-money transaction and GDRP of logistics subsectors. These two categories have become the core foundation of Greenly’s business, where over 50% of the company’s sales are from online-delivery service. . Today, the company has secured a seed funding led by East Ventures. Our Managing Partner, Willson Cuaca explained that based on EV-DCI, Jakarta is the best city to support the development of digital-based businesses. Successful founders from outside Jakarta must be able to adapt quickly and expand to the capital. . “Our trust in the founders outside Jakarta has been proven previously by the success of IDN Media, where they expanded from Surabaya to all of Indonesia. We believe that Liana and Edrick can bring Greenly from Surabaya to Jakarta, as well to other cities, and provide healthy food and drinks for all Indonesian people.” . #greenly #funding #newretail"