East Ventures on Instagram: "Growing up in Bandung, Brian Marshal, Founder and CEO of SIRCLO has come to notice one thing pertaining to the retail business. His hometown, Bandung in West Java, is known as the shopping destination, especially with its famous factory outlets spread all over the city. Offline shopping was the thing and people would spend hours shopping just to live every bit of the experience. Today, as technology becomes an inseparable part of lives, many brand owners from Bandung have become very digitally native; selling their unique products beyond the Paris Van Java. The digital transformation in retail is not exclusive to Bandung. Indonesians in general have become increasingly acquainted with e-commerce, especially since the pandemic forced massive digital adoption. According to the East Ventures Digital Competitiveness Index (EV-DCI) 2021, e-commerce has been one of the fastest-growing sectors in the past year. The growth of e-commerce is reflected in the increase of ratio of the population using the internet for promotions, the increase of GRDP of warehousing, transportation, post and courier subsectors, and the increase of the tech workforce (rising by almost 60%), particularly in e-commerce. Read more: bit.ly/DCI-SIRCLO"