East Ventures on Instagram: "As a leading fisheries and marine platform in Indonesia, Aruna aims to become the center of the world’s #maritime economy by creating a #sustainable and fair fisheries #ecosystem for all stakeholders, from fishermen to customers. Aruna was established in 2016 by university mates Utari Octavianty, Farid Naufal Aslam and Indraka Fadhillah. They are on a mission to combat the lack of transparency that has been taking place in the traditional fishing industry by constructing a digital platform that directly connects fishermen and their fruitful catch to customers. The mission to connect fishermen directly to end customers through an e-commerce platform, called Aruna Site, echoes the the finding of East Ventures Digital Competitiveness Index (EV-DCI) 2021 report, which stated that e-commerce is one sector that experiences immense growth during the pandemic. Ever since they have been casting their nets wider by launching and marketing their products on other e-commerces during the #pandemic, Aruna has grown sevenfold in 2020. Read more: bit.ly/DCI-ARUNA"