East Ventures on Instagram: "We are thrilled to announce that mohjo, a Singapore-based direct-to-consumer brand focused on clean-label, plant based dairy-alternatives, has secured seed funding from East Ventures, with participation from iSeed, K3 Ventures, and other high-profile angel investors. The investment will be used to build capacity, launch more products, strengthen the team, and increase market penetration. Founded in January 2021 by Juhi Dang, mohjo aims to deliver 100% clean, plant-based foods and beverages. mohjo recently launched its first line of products – almond milk and almond-milk based beverages in Singapore. Dairy-alternatives is a ~$23 billion market globally, expected to grow at ~12.5% CAGR between 2021-28. Asia-Pacific region dominates this market with a ~44% market share. The market for dairy‐alternatives is booming because of rising lactose intolerance, increasing focus on healthier choices made by consumers, rising number of flexitarians, and increasing ethical and environment concerns of consuming dairy. Read more: bit.ly/ev-mohjo"

eastventures

View this post on Instagram

A post shared by East Ventures (@eastventures)