East Ventures on Instagram: "We are excited to announce that Legit Group, Ismaya-backed cloud kitchen company, has secured US$3 million of seed funding led by East Ventures with participation from AC Ventures @acventuresindonesia). The fresh capital will be used to aggressively expand locations to reach a wider customer base and to create and market new delivery-centric brands. Legit Group sales has grown 9.5X since its inception with 61% increase in revenue from June-to-July alone. Legit Group currently has three brands @pastaria.idn, @seitan.id and @juju.chikin) and operates from 45 distribution points. Legit Group plans to launch two more brands and expand to 135 distribution points by the end of the year. “Since the beginning of the pandemic, the F&B sector was hit especially hard as mobility and dine-in restrictions have kept diners indoors. As F&B players can no longer rely more on traditional dine-in sales like before, they are now embracing online food delivery service, which is a necessary move to stay afloat through the pandemic. Despite only launching early this year, Legit Group has proved their capabilities to create unique and exciting F&B brands with impressive growth. This is made possible by a very solid team with industry leading experiences. The team background and focus on creating high quality scalable brands, amidst a large and rapidly growing market will be a strong catalyst to catapult Legit Group to be the winner in the space,” said Roderick Purwana, Managing Partner of East Ventures. Read more: bit.ly/ev-legitgroup"