East Ventures on Instagram: "We are elated to announce that Fresh Factory, a cold chain fulfillment startup, is joining the EV Family as it has secured a US$ 4.5 million Seed funding led by East Ventures. The round was participated by PT. Saratoga Investama Sedaya TBK, Trihill Capital, @indogencapital, Prasetia Dwidharma, Number Capital, @ycombinator, and angel investors. The funds will be allocated to further expand the warehouses to all secondary cities in Java, and main cities in Sumatra and Sulawesi. They will also be leveraged to invest in talent and technology to boost adoption and reach operational excellence. “We are elated to have Fresh Factory as part of East Ventures’ portfolios. Seeing the huge gap in cold chain solutions and how it has led to many issues of food loss in the supply chain, we believe Fresh Factory will serve as the solution to improve the cold chain logistics for perishable goods and benefit MSMEs. We are certain Fresh Factory has and will continue to benefit and create more resilient societies,” said Avina Sugiarto (@avinasug), Venture Partner of East Ventures. Congratulations, @freshfactory_id! 🥦 Read the full article at: east.vc/ev-freshfactory #EastVentures #FreshFactory #EastVenturesPortfolio"