East Ventures on Instagram: "True to all of our investments at the early stage, East Ventures’ thesis behind our #D2C (Direct-to-Customer) bets is its founders. In each of their D2C segments, our founders are passionate about building brands that are customer-focused, innovative, and personal. Today, millennials and Gen Z are the new digital consumers dominating the market, making brands and retailers find new ways to cater to this sector. As more than 60% of this population prefer buying directly from brands for better shopping experiences, this marks the changing dynamics of consumer behavior that pushes brands to leverage customer data to quickly provide customers with what they want. Read East Ventures' thesis on D2C startups on our latest Investment Insights at: east.vc/d2c-insight #EastVentures"