East Ventures on Instagram: "Beauty consumers are shifting from wants to needs. Hence, the players that will survive in the long term must integrate #beauty with purpose. After the #pandemic, consumers must navigate rising costs, energy, climate crisis, and political unrest, affecting intentional spending. Consumers are now seeking products with good value and function that aligns with their evolving #ethical expectations. Base (@itsmybase) and Sociolla (@sociolla) are two East Ventures’ portfolio companies in beauty care & commerce with a socially responsible approach to beauty. Swipe left to learn their contributions! 💄🌿 Read the complete insight at east.vc/beauty-insight #EastVentures"